Who are the consumer electronics retailers in Malaysia?

Top eCommerce stores in the Malaysian Consumer Electronics market. In 2023, the top five online stores in the Malaysian Consumer Electronics market are apple.com, hihonor.com, dell.com, lenovo.com, and senheng.com.my . apple.com leads this market with revenues of US$115.1 million in 2023.

What are the E&E companies in Malaysia?

The companies were National Semiconductor (now Texas Instruments), Intel Malaysia, Hewlett-Packard (now Agilent), Advanced Micro Devices (AMD), Bosch, Clarion, Litronix (now Osram) and Hitachi (now Renesas). This mature industry continues to grow with the adoption of new, innovative, and advanced technology.

Which are consumer electronics?

Consumer electronics devices include those used for. entertainment (flatscreen TVs, television sets, MP3 players, video recorders, DVD players, radio receivers, etc.) communications (telephones, cell phones, e-mail-capable personal computers, desktop computers, laptops, printers, paper shredders, etc.)

What is the most popular brand in Malaysia?

Petronas remained Malaysia's most valuable brand in 2023, with a brand value of around 12.71 billion U.S. dollars, far surpassing the second most-valuable Malaysian brand, Maybank.

Who is the biggest retailer in Malaysia?

B.I.G. Store Sdn Bhd, 7-Eleven, MJ Department Stores Sdn Bhd, Tesco and AEON CO (M) Bhd are the major companies operating in the Malaysia Retail Market.

What is the best online electronics store in Malaysia?

Top eCommerce stores in the Malaysian Electronics market In 2023, the top five online stores in the Malaysian Electronics market are apple.com, hihonor.com, senheng.com.my, shopee.com.my, and samsung.com . apple.com leads this market with revenues of US$115.1 million in 2023.

Who is the largest consumer electronics retailer?

1. Amazon.com . The retail behemoth, with a U.S. revenue of almost US$49 billion in online electronics, firmly dominates the domestic market among the top electronics stores online. This dominance is further stressed when we look at the global scale, where its revenues soar to an impressive US$139 billion.

What electronic products does Malaysia export?

Malaysia is a major exporter of electrical and electronic products, including semiconductors, integrated circuits, computer parts, telecommunication equipment, and consumer electronics .

What is the biggest consumer electronics company?

The United States-based Apple Inc is the world's leading consumer electronics company by market cap (as of Mar 31, 2023).

What is the most sold consumer electronic?

95 percent of U.S. respondents answer our survey on "Most used consumer electronics" with " Smartphone ". The survey was conducted in 2023, among 10,045 consumers.

What are the three largest firms in the consumer electronics industry?

Eon Inc., Electravia Inc., and FC Inc. , the three largest firms in the consumer electronics industry, hold close to 8 5 percent of the industry's market share. These companies mainly compete against each other by providing unique features in their products rather than pricing them low.

What is the largest utility company in Malaysia?

Tenaga Nasional Berhad (TNB) is the largest electricity utility in Malaysia. With our core business of providing electricity to the country's businesses, homes and industries, we are a key contributor to Nation building.

Which semiconductor companies are famous in Malaysia?

Some of the leading semiconductor companies in Malaysia include Intel, Infineon Technologies, Broadcom, and Western Digital .

Consumer Electronics in Malaysia (2024)

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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Computers and Peripherals
In-Car Entertainment
Home Audio and Cinema
Home Video
Imaging Devices
Mobile Phones
Portable Players
Wearable Electronics

If you're in the Consumer Electronics industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Malaysia report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Consumer Electronics in Malaysia?
Which are the leading brands in Malaysia?
How are products distributed in Malaysia?
How is the rise of e-commerce changing the retail landscape?
How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
How are considerations such as urban development and the rise in single-person households driving sales growth?
Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
Where is future growth expected to be most dynamic?

Download Table of Contents

Consumer Electronics in Malaysia

Consumer electronics in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for consumer electronics?

Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023

Table 2 Sales of Consumer Electronics by Category: Value 2018-2023

Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023

Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023

Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023

Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023

Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028

Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028

Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028

Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Computers and Peripherals in Malaysia

KEY DATA FINDINGS

Demand for computers and peripherals continues to weaken in 2023, as consumers have no need to refresh their newly-purchased devices

Attractive tax incentives are counteracted by continued inflationary pressures

HP remains market leader, while e-commerce grows in importance

Premiumisation will be key driver in computer and peripherals

Paperless initiatives will hamper sales of printers

Manufacturers to intensify their efforts to lock consumers into their ecosystems, but Malaysians will remain price sensitive

Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023

Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023

Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023

Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023

Table 16 Sales of Computers by Category: Business Volume 2018-2023

Table 17 Sales of Computers by Category: Business Value MSP 2018-2023

Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023

Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023

Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023

Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023

Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023

Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028

Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028

Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028

Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028

Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028

Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028

Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028

Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028

In-Car Entertainment in Malaysia

KEY DATA FINDINGS

Disappointing performance in 2023, despite rising levels of car ownership

Smart mobile navigation app Waze hinders demand for in-car navigation

Pioneer and Kenwood strengthen their leadership in in-car speakers and in-dash media players, respectively

5G will make smartphones an even more attractive alternative to in-car entertainment

Local tourism tax incentives could aid category demand, but consumers will remain price sensitive

E-commerce will continue to grow in importance

Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023

Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023

Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023

Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023

Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023

Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023

Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028

Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028

Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028

Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028

Home Audio and Cinema in Malaysia

KEY DATA FINDINGS

Demand for wireless speakers hampers growth of home audio

Soundbars are a focus of manufacturer attention

International brands hold away, thanks to their established reputations

Continued decline in demand for home audio and cinema

Soundbars are set to grow in popularity

Retailers will pivot towards omnichannel strategies

Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023

Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023

Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023

Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023

Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023

Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023

Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028

Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028

Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028

Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028

Home Video in Malaysia

KEY DATA FINDINGS

OLED TVs remain unaffordable to most

Streaming is killing demand for video players

Affordable Chinese brands make significant impact on smart LCD T adoption

Smart LCD TVs will drive growth

More local consumers will shop online for televisions

Revival of residential property market could aid growth

Table 53 Sales of Home Video by Category: Volume 2018-2023

Table 54 Sales of Home Video by Category: Value 2018-2023

Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023

Table 56 Sales of Home Video by Category: % Value Growth 2018-2023

Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023

Table 58 NBO Company Shares of Home Video: % Volume 2019-2023

Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023

Table 60 Distribution of Home Video by Channel: % Volume 2018-2023

Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028

Table 62 Forecast Sales of Home Video by Category: Value 2023-2028

Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028

Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028

Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028

Headphones in Malaysia

KEY DATA FINDINGS

Positive growth in 2023, despite cost of living concerns

Apple’s AirPods loses ground to cheaper alternatives

E-commerce leads sales

TWS earbuds will cannibalise both wireless headbands and wireless earphones

Premium offerings will be key driver of growth

Physical stores will remain important, despite continued rise of e-commerce

Table 66 Sales of Headphones by Category: Volume 2018-2023

Table 67 Sales of Headphones by Category: Value 2018-2023

Table 68 Sales of Headphones by Category: % Volume Growth 2018-2023

Table 69 Sales of Headphones by Category: % Value Growth 2018-2023

Table 70 NBO Company Shares of Headphones: % Volume 2019-2023

Table 71 LBN Brand Shares of Headphones: % Volume 2020-2023

Table 72 Distribution of Headphones by Channel: % Volume 2018-2023

Table 73 Forecast Sales of Headphones by Category: Volume 2023-2028

Table 74 Forecast Sales of Headphones by Category: Value 2023-2028

Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028

Table 76 Forecast Sales of Headphones by Category: % Value Growth 2023-2028

Imaging Devices in Malaysia

KEY DATA FINDINGS

Smartphones continue to cannibalise digital cameras and digital camcorders

Re-opening of international borders and tax incentives designed to boost domestic tourism provide favourable environment digital camcorders

Competition in digital camcorders is good news for consumers, while Canon increasingly focuses on professionals and hobbyists

Smartphones will continue to cannibalise dedicated imaging devices, but sport/action camcorders will retain their niche

Physical retailers will remain the preferred channel, but e-commerce is set to rise

Low levels of spending power will undermine category growth, at least in the short-term, with a move towards value-for-money products

Table 77 Sales of Imaging Devices by Category: Volume 2018-2023

Table 78 Sales of Imaging Devices by Category: Value 2018-2023

Table 79 Sales of Imaging Devices by Category: % Volume Growth 2018-2023

Table 80 Sales of Imaging Devices by Category: % Value Growth 2018-2023

Table 81 NBO Company Shares of Imaging Devices: % Volume 2019-2023

Table 82 LBN Brand Shares of Imaging Devices: % Volume 2020-2023

Table 83 Distribution of Imaging Devices by Channel: % Volume 2018-2023

Table 84 Forecast Sales of Imaging Devices by Category: Volume 2023-2028

Table 85 Forecast Sales of Imaging Devices by Category: Value 2023-2028

Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028

Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028

Mobile Phones in Malaysia

KEY DATA FINDINGS

Smartphones are an intrinsic part of Malaysians’ daily lives

Static performance in 2023, despite introduction of additional tax subsidies

Samsung sees intensified competition in the form of Xiaomi

Planned roll-out of second 5G network should boost demand for premium smartphones

Refurbished products and trade-ins will become more popular with price-conscious consumers

Senheng expansion will cater to locals’ smartphone needs

Table 88 Sales of Mobile Phones by Category: Volume 2018-2023

Table 89 Sales of Mobile Phones by Category: Value 2018-2023

Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023

Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023

Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023

Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023

Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023

Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023

Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028

Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028

Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028

Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028

Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028

Portable Players in Malaysia

KEY DATA FINDINGS

Wireless speakers increasingly preferred to traditional wired versions

Demand for e-readers remains limited, despite extension of lifestyle tax relief

Samsung leads in wireless speakers, while Rakuten Kobo e-readers become newly available

Smart speakers to enter the mainstream

E-readers will continue to be cannibalised by smartphones, while high price of e-books renders them unaffordable to many

More physical stores will offer e-commerce

Table 101 Sales of Portable Players by Category: Volume 2018-2023

Table 102 Sales of Portable Players by Category: Value 2018-2023

Table 103 Sales of Portable Players by Category: % Volume Growth 2018-2023

Table 104 Sales of Portable Players by Category: % Value Growth 2018-2023

Table 105 NBO Company Shares of Portable Players: % Volume 2019-2023

Table 106 LBN Brand Shares of Portable Players: % Volume 2020-2023

Table 107 Distribution of Portable Players by Channel: % Volume 2018-2023

Table 108 Forecast Sales of Portable Players by Category: Volume 2023-2028

Table 109 Forecast Sales of Portable Players by Category: Value 2023-2028

Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028

Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028

Wearable Electronics in Malaysia

KEY DATA FINDINGS

Growing levels of health and wellness awareness pave the way for greater adoption

Cashless society fuels demand for smart wearables

E-commerce is rapidly growing in importance

Increasingly sophisticated health-monitoring features and greater affordability will drive demand, as consumers are increasingly drawn into brand ecosystems

Proton launches its own smartwatch

E-commerce will see further expansion, but physical retailing will continue to play an important role

Table 112 Sales of Wearable Electronics by Category: Volume 2018-2023

Table 113 Sales of Wearable Electronics by Category: Value 2018-2023

Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023

Table 115 Sales of Wearable Electronics by Category: % Value Growth 2018-2023

Table 116 NBO Company Shares of Wearable Electronics: % Volume 2019-2023

Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023

Table 118 Distribution of Wearable Electronics by Channel: % Volume 2018-2023

Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028

Table 120 Forecast Sales of Wearable Electronics by Category: Value 2023-2028

Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028

Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Consumer Electronics

- - Desktops
  - - Laptops
    - Tablets
- - Monitors
  - Printers
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
- - Audio Separates
  - Digital Media Player Docks
  - Hi-Fi Systems
  - Home Cinema and Speaker Systems
  - Speakers
  - Other Home Audio and Cinema
- - - Analogue TVs
    - LCD TVs
    - OLED TVs
    - Plasma TVs
    - Other TVs
    - TV Combis
  - - BD Players
    - DVD Players
    - Video Recorders
- - - Mass Wireless Headbands
    - Premium Wireless Headbands
  - - Mass Wireless Earphones
    - Premium Wireless Earphones
  - - Mass TWS Earbuds
    - Premium TWS Earbuds
- - Digital Cameras
  - Digital Camcorders
- - Feature Phones
  - Smartphones
- - E-Readers
  - - Portable Multimedia Players
    - Other Portable Media Players
  - Wireless Speakers
- - - Activity Bands
    - Activity Watch (Analogue)
    - Activity Watch (Digital)
  - Smart Wearables

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

See All of Our Definitions