In today's increasingly diversified film and television creation, if a work can cross the boundaries of time and space and touch the emotional resonance in the audience's heart, it can stand out among many works and become a footnote of the times. Recently, a fantasy main theme short drama called "I Open a Supermarket on the Long March Road" was officially launched during the National Day and quickly became a hot topic among the people. With its novel and unique theme, profound historical connotation and sincere emotional expression, the play has won wide acclaim from the audience, and continues to dominate the list on major social media platforms, becoming a hit with real word-of-mouth and a bumper harvest in the market.
"I Open a Supermarket on the Long March Road" premiered on the Douyin platform at 2 pm on October 1, and then quickly landed on Weibo, Zhihu, Station B and other platforms, only 7 hours after it was launched, the number of single episodes of the first episode exceeded 10 million, the number of topics exceeded 100 million, and the number of Weibo feature films also exceeded 1 million. In the next few days, the popularity of the show continued to rise, with more than 20 million views of feature films on the whole network in the two days after it was launched, and more than 200 million topics on the whole network within 24 hours of broadcasting, successfully dominating the top of many social media lists.
The play was included in the recommended list of micro-short dramas for the National Day file by the Network Audiovisual Program Management Department of the State Administration of Radio and Television, and was guided by the Beijing Municipal Radio and Television Bureau, and was selected as a key online literary and artistic project of "Beijing Great Audiovisual" in 2024. The play is produced by Beijing Film and Television on the fifth day of October, adapted from Zhihu's popular novel "Su Meimei's Supermarket", and is the first micro-short drama to combine fantasy travel with revolutionary history. The story takes Su Meimei, a contemporary college graduate, as the protagonist, and tells the story of her opening a supermarket in the difficult years of the Red Army's Long March through an unexpected crossing, delivering supplies to the Red Army and witnessing the bloody battles of the Red Army soldiers again and again.
In the play, Su Meimei accidentally bound the "Wanjie Supermarket" system, which can operate a supermarket in any time and space. Her original first idea was to sell mineral water to make money in the last days, but because her grandfather's brother Su Zhongguo was a Red Army soldier, she resolutely decided to open the supermarket on the Long March Road, and landed in Dangling Snow Mountain and other Red Army Long March sites. Su Meimei had a deep intersection with the Red Army soldiers, she not only sent much-needed supplies to the Red Army, but also witnessed the heroism and tenacity of the Red Army soldiers in the crossing again and again, and sent hope to them through her own actions.
From the perspective of Su Meimei, the play skillfully integrates modern elements with historical stories, presenting a vivid and vivid historical picture for the audience. As a college student in the play, Su Meimei's young perspective makes it easier for the audience to substitute into the story and follow her to raise doubts about history. For example, when she saw the barley noodles eaten by the Red Army, she would sigh "This can't be eaten at all, you usually eat this?" The Red Army soldiers would explain to her that it was already precious, and that it was more often than not, eating the roots and bark of trees. This contrast not only makes the audience deeply appreciate the hard-won happiness of today's life, but also enhances the audience's respect for the Red Army soldiers.
In addition to Su Meimei's interaction with the Red Army soldiers, many other vivid characters are also portrayed in the play. For example, the strictly disciplined cooks, the father-son soldiers who sacrificed their lives for righteousness, the Red Army soldiers who bravely marched forward for the safe production of pregnant women, and Ah Bao, who shouldered heavy responsibilities and trekked through mountains and rivers to protect the generator. The portrayal of these characters not only vividly shows the perseverance and selfless dedication of the Red Army soldiers, but also provides rich emotional support for Su Meimei's growth and awakening.
The play has made bold innovations and attempts in narrative techniques. Abandoning the dullness and boredom of traditional historical dramas, through the setting of fantasy travel and the tight plot rhythm, the audience received a profound historical education in a relaxed and happy atmosphere. At the same time, the play also cleverly integrates modern elements into the historical background, such as the supermarket system, modern technology products, etc., which makes history and modernity have a wonderful collision and integration. This innovative narrative technique not only enhances the audience's sense of substitution and participation, but also gives the spirit of the Long March a new vitality in the context of the new era.
The production team of "I Open a Supermarket on the Long March Road" has put a lot of effort into the preparation stage. They consulted a large number of historical materials, and tried to restore the historical truth to the greatest extent in terms of makeup, props, scenes, etc. Using the method of real-life shooting, the thrilling scenes of the war are reproduced, making the audience feel as if they are in that era full of challenges and hopes. At the same time, the play's costumes and war scenes have also achieved excellence, bringing high-quality film and television-level texture to the audience.
The success of the play lies not only in its unique theme and innovative narrative techniques, but also in its profound thematic ideas and sincere emotional expression. Through the cross-time and space dialogue between Su Meimei and the Red Army soldiers, it shows the noble spiritual outlook of the Red Army soldiers who stick to their beliefs and defend the interests of the people in an extremely difficult environment. This spiritual outlook not only inspires contemporary young people to cherish their hard-won happy life, but also inspires them to continue to inherit and carry forward the spirit of the Long March in the journey of the new era, never forget their original aspirations and forge ahead.
The audience's response to the show has been overwhelmingly enthusiastic. Many netizens said in the comment area that they were deeply moved by the story in the play and urged them to change it passionately. Some netizens said: "Prepare tissues, I will cry to death in the first episode." "I've been crying since I started eating in the cooking class. "Damn, I'm in tears. "This is a good-looking, love-watching short drama for Chinese, it's so good to cry." These comments not only reflect the audience's empathy for the plot, but also reflect the show's success in emotional expression.
The popularity of the show not only added highlights to the main theme content of the National Day schedule, but also improved the quality standards of the entire short drama industry, setting a new benchmark for high-quality short drama content. At the same time, the success of the play also provides useful reference and inspiration for the creation of other main theme works. It shows that the main theme works do not have to be rigid and didactic, but can win the love and recognition of the audience through innovative techniques, sincere emotional expressions and profound historical connotations.
In the future, we look forward to more excellent works such as "I Open a Supermarket on the Long March Road" to bring more touching and thought-provoking historical stories and spiritual food to the audience. Let us hope that these excellent works will continue to pass on the red gene in the future, so that the revolutionary spirit will continue to be inherited in the new era.
